Monday, May 19, 2008

On Sale Now!

(This is an analogy. I am not a rent boy but thanks for the offers ;-)
The problem with letting your “product” sell for cheap, is that it’s very difficult to get the price you really want afterwards. When you allow your bargaining powers to slip and your standards to drop you may (in a moment of weakness or desperation) allow your “goods” to be purchased for less than the original asking price. You may even find yourself dealing with dodgy customers that you would normally have nothing to do with. Normally you would aim at the high end of the market but these dodgy clients have been consistently persistent and sometimes it’s such hard work keeping the upmarket ones happy. Then the word gets out that you’ve been distributing your “wares” generously to lesser respected corners of the market and suddenly rumours spread that yours may in fact be an inferior “product.” The solution to this problem may be to find someone else in similar predicament so that you can launch a combined marketing campaign along the lines of “buy one get one free”. But alas that way you are (at best) both only going for half of what you are worth.
My solution - to having sold myself short - is to take my “product” completely off the market and to keep it in storage until there is more of a demand. (There are farmers in the North West who have made a fortune by doing this with their maize.) Like red wine or brandy that’s been kept in cellars or in barrels in the dark for many years to be sold now at exorbitant prices. But what happens if my product becomes outdated and there is no longer a demand?
The problem is that the market is currently flooded. And the drama, art, music and ballet schools across the world are spewing out fresh batches of bright eyed, bushy tailed “product” every year. I was offered an upgrade for my cell phone recently and immediately declined it in outrage. It still works perfectly well and it’s not that old! How would you feel being replaced when you are still more than useful. There always seems to be something newer and more impressive waiting in the wings for its big debut, whilst something else is taking its final curtain. I guess the moral of the story is not to let your product go for less than it’s worth, in the first place. Hindsight is always 20/20 vision.
I like flea markets because they prove that even damaged goods can be bought and sold. But, I don’t want to be a vender with a bargain. I want to be a high class salesman with something exclusive, priceless and rare. Maybe I should get into import export. Foreigners have always taken a shine to me. I’m already on several sites on the internet so who knows maybe I’ll be sold at a really good price to someone really discerning on E-bay. Someone who knows what I’m worth despite my recent going rate.

1 comment:

  1. I would definitely put in the first bid! I know what you're worth. :-)